Understanding categories is a critical component of any App Store Optimization plan. Choosing the appropriate category can help you gain more exposure. Choosing the wrong one can result in inferior outcomes or rejection from App Stores.
Creating apps and getting into the app world is so popular these days. Most developers want to be in this business and learn and apply the basics. That's why here is much more competitive, and every day newcomers join.
If you want a positive impact on your daily downloads, reviews and ratings are the best way to create it. According to research, most potential users purchase or install apps after checking reviews and ratings.
A well-defined ASO strategy is the primary key to success. It does not matter if you have enough marketing budget to grow or can not afford marketing costs. To grow organically, you should always have your powerful ASO business path. That's why the interest in ASO is increasing.