Custom Product Pages and Product Page Optimization: Two Queens of iOS15
With PPO, it’s only allowed to test your main product page with different variables. That means while Custom Product Pages are serving paid campaigns, Product Page Optimization will work for more organic search and browse traffic.
What does A/B testing mean and why you should do it?
As a mobile app publisher, learning and then applying new strategies is inevitable to grow your app among other competitors. One of the effective strategies of a well-designed user journey is to test what works and what doesn't. A/B Testing is a powerful method to understand that clearly.