User experience (UX) refers to a user's overall experience when interacting with your website or mobile app. It includes everything from the visual design to the ease of navigation, the loading speed, and the app's responsiveness.
Anything you add to your onboarding can have a massive effect on app usage. By implementing the right user onboarding, it’s possible to increase your app’s retention up to 50%.
App engagement is a general term of metrics that represents the user interaction in the app. The session lengths, daily active users, abandonment rates are very important metrics of app engagement and that’s not even all of it to measure it.
App development is not just about the software. User experience and design are crucial parts of mobile apps since the user’s attention is getting harder to catch day by day.