Technology is a game-changer. It has the power to revolutionize industries, bring communities together and bring people from all over the world closer. If you’re interested in getting your app out there in the market but worry about how it would be received by foreign markets, then read on to learn about mobile app localization for you and your business.
Mobile app localization is different from traditional translation because of how it can help users understand what your app does and communicate with other people more easily. This article will provide you with all that you need to know about mobile app localization so that your apps can reach as many markets as possible!
What is mobile app localization?
Mobile app localization is a process that translates your mobile application into different languages. It is a way to deliver the same functionality, content, and experience to people who speak different languages. It is a way for you to reach out to multiple markets, with the same message and functionality, which can help you grow your business.
This article will go over all the steps necessary to get started with mobile app localization so that you can reap the benefits of this type of marketing strategy.
The Benefits of Mobile App Localization
When it comes to mobile app localization, there are a lot of benefits. More than 90 percent of marketers say that localization increases the SEO value of their app. With mobile app localization, you will also be able to reach new markets by translating your app into other languages and expanding your market presence worldwide.
With mobile app localization, you can translate your apps into different languages and expand your market presence worldwide.
Your app is unique: Each product is unique in its way - even if it’s an industry-standard product with an extensive range of features. However, the goal for any business is to make sure that their product reaches as many people as possible. And with mobile app localization, this goal becomes easier to accomplish!
Preparing for a Successful Launch
Before diving into the technical process of mobile app localization, you should prepare your app for launch. To do so, you’ll need to consider how your app will be used in different countries and what content needs to be translated. You’ll also want to think about how your app will be used on a global scale in terms of language and cultural differences.
If your app is going international, then you might consider hiring someone who specializes in translations and localization. This way, they can help you decide which content should be translated and where new languages should go. The more information that goes into the localization process, the better prepared you’ll be for a successful launch!
How to begin localizing your app?
The first step to localizing your app is setting up a project. You can either work with a professional translation company or an external freelancer. Once you have your project set up, you need to choose which languages you want to target. When choosing the target languages, start with checking out at which countries your app is started to be discovered. List the top 5 countries that you’re rising and consider looking at your competitors’ most liked & unliked countries as well. This will give you the perspective of the potential locations that you can convert to customers.
You should think about how many languages your app is going to be in and how many countries it will be in before you start localizing it. As mobile app localization is difficult, you should also consider whether your app will be localized into as many languages as possible or just one or two so that the process isn't too taxing on resources. For example, if your app only has English and French, it might make sense for only those two languages to be localized rather than all of them. If this is the case, then you need to decide whether the localization will be done in-house or will require outside help from a professional translation company. Google Translate is also an option but it may not look as professional as a translator.
Tips and tricks on how to do mobile app localization the right way
A lot goes into mobile app localization, but there are things that you can do to make it easier for your apps to translate into other languages. For example, when naming your apps and websites, choose words in their native language rather than the vernacular of your country. This will help your app be understood by people from other countries in the world. Additionally, try adding a glossary or dictionary to your app so users know what they’re clicking on, while they’re using it. If you want to go a step further and create a user guide for each language, then you should consider including information about how the product works in that language too.