e.l.f. US: Cosmetics and Skin

Welcome to the beauty-verse! Our new e.l.f. Cosmetics beauty app offers a completely new and improved beauty shopping experience for every eye, lip and face. We’re excited to have built a space for you to shop, share, and explore your Holy Grail e.l.f. products and discover your new favorite makeup and skincare products with features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories. We believe beauty should be accessible, easy, and seamless, and these updated features got a major upgrade so your makeup bag can too:


-FIND YOUR BEST CONCEALER AND FOUNDATION SHADES. Virtually try on your favorite makeup products and always be sure to get your correct shade with our new Shadefinder.

- E.L.F. SHOPPABLE STORIES. Watch our e.l.f. stories and get connected with the best makeup products. Plus, discover new Holy Grails to upgrade your makeup collection. 

-EXPRESS YOUR E.L.F. Discover and explore your favorite clean beauty products with our addictingly fun “Swipe to Like” feature.

-KNOW YOUR OPTIONS: Our new barcode scanner feature allows you to own your beauty and your wallet. An exciting way to stay connected to e.l.f. while you’re shopping in-store and keep your makeup bag stocked by trying on shades, learning with tutorials, and exploring ingredients. 

-BE EXTRA WITHOUT PAYING EXTRA.  Instant access to e.l.f. weekly ads, gifts with purchase & special offers on clean makeup and skin care.

-JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM. Our rewards loyalty program gives you multiple ways to earn points toward straight-up dollars off your next purchase, now with more rewards and surprises for every e.l.f. fan than ever. How it works:

-Earn rewards anywhere you shop for e.l.f. 

-Turn your e.l.f. beauty rewards into gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more

-Free gift on your birthday

-Early access to sales and new arrivals

-Complimentary full-size products

-Exclusive offers for our e.l.f. Icon Members

-Turn on push notifications for instant access to the best of clean, vegan makeup and skincare products launches and sales

-And more e.l.f.ing amazing features!


-ALWAYS STAY IN THE KNOW. Opt-in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales

-IT’S ALWAYS WORTH THE WAIT. Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.

-SPILL THE BEAUTY. Share your favorite e.l.f. makeup and skincare products & looks on your most-loved social networks.

We can’t wait for you to join our beauty community where you can be your best e.l.f. Meet you there.