F10

Shop online & get your groceries delivered directly to your door in just 10 minutes. And your first delivery is free (up to AED 50).

F10 is the Middle East’s first 10 minute grocery delivery service. F10 delivers groceries and essentials in minutes at your doorstep without any minimum order or delivery fee. It is an initiative by FENIX, the leading micro-mobility platform in the Middle East. 

Ordering made easy
Ordering groceries is extremely simple with the F10 app. 
CHOOSE from 1000s of products — all at retail prices!
ORDER at your convenience. There is no minimum order or delivery fee to be paid. 
GET fresh groceries delivered in just 10 minutes! 

Fast 10 minute deliveries
With F10, its #FastAF! 
Order safely from your home and get your groceries delivered to you in just 10 minutes. FAST AND FRESH!

Find fresh groceries, essentials and your favorite products
Get fresh produce, late-night snacks, and even household essentials delivered to your door. 

Freedom to order what you need, when you need it
Relax as we are here to take the planning out of your groceries. You can now get what you need when you need it. 

No more….
planning groceries, 
getting out of your PJs to dash to the baqala in the heat,
struggling to get parking for a handful of items,
queuing up at the checkout,
stocking fridge every weekend
selecting delivery slots on online grocery stores, and
most of all, no more wasting time!

With F10, you can get exciting deals - 
Your first order is free (upto AED 50). 
You can also get vouchers and discounts on FENIX’s other products (pay as you go scooter service / scooter subscription)

Where to shop
Currently we are available for deliveries in Al Reem Island, Abu Dhabi and will launch in other areas soon! Download to check if we deliver to your area. 

About us
F10 is an initiative by FENIX!
FENIX was created with a mission to unleash urban potential and propel communities forward. FENIX is committed to the Middle East region – to transform the way our cities move and ignite impactful commerce.