Food & Macro Tracker By Fittur

Macro Tracker vs Calorie Counter vs Weight Loss Diets.

Macro Trackers exceed the results found in Calorie Counters. While Calorie Counters do work for weight loss, Macro Trackers outperform their calorie-only-focused counterparts. Weight loss, fat loss, muscle gains, and optimum health are best achieved by the right balance of macros, not only the right number of calories. The Food & Macro Tracker By Fittur is a next generation food tracker, based on macros. Track your food. Hit your macro targets. Reach your fitness goals.

Using a Macro Tracker has long been known to be the best way to lose weight, lose fat, build muscle, or improve your health. For a health-novice though, the idea of using a macro tracker can be overwhelming. Many barely understand what a calorie is, much less a gram of carbohydrate. Macro Trackers were once considered to be only for the professionally-trained nutritionist or physiologist. With the Food & Macro Tracker By Fittur App, that has changed.

Energy balance is the underlying reason any diet works. Weight loss fad diets come and go, but calorie trackers and calorie counters will always be around because they are the reason any diet can or does work. Calorie consumption and calorie expenditure determine an energy surplus, leading to weight gain and fat gain, or an energy deficit leading to weight loss and fat loss. Thus, calorie counters and weight loss diet apps were created to help people with their fitness goals. Food trackers became a tried and true way for people to track calories, get fit, and lose weight. 


Macronutrients, or macros, are the nutrients that create any calories from the foods we eat. No macros means no calories. Each macro serves a specific purpose in the body. Each is essential to health. The right balance of macros ensures the optimal environment for weight loss, fat loss, muscle gains, and health improvements.  

Food & Macro Tracker By Fittur App is a next generation macro tracker. Many calorie counters and macro trackers were designed more than a decade ago. The old clunky spreadsheet-like design of the early 90’s somehow migrated into modern nutrition mobile applications, creating a poor user experience making them clunky and confusing to use. Page after page has to be tapped through to get to the information you need to make important food choices.

Food & Macro Tracker By Fittur updates macro targets in real time as body composition changes. Macro targets follow you wherever you go in the app to assist you in making food and exercise decisions in the moment. You get to see the macros in your food subtract from your macro targets in real time as you select foods and adjust serving sizes. At the swipe of a finger food is tracked. At the tap of a food, macro information is displayed. An entire day is planned in a few minutes. Tracking food and calculating macros has never been this easy.

Hundreds of millions track food using mobile apps dependent on a flawed BMI formula. Developed in the 17th century for adult males in an English village, BMI is riddled with physiological inaccuracies. Fittur is a next generation macro tracker based on body-fat—the most accurate formula for calculating nutrition-based fat loss, muscle building, and maximizing health.

Sleek black, vibrant colors, and simplistic design take this macro tracker from the 90’s into the 2020’s. Elegant, subtle, and educational animation is prevalent throughout the app to take user experience to the next level. The Fittur user experience  and design is unparalleled.

Cutting-edge nutrition and fitness tools make Fittur the only macro tracker you will ever want or need. Food & Macro Tracker By Fittur includes a recipe macro calculator, water tracker, intermittent fasting timer, macro customization, macro statistics tracker, weight charts, exercise macros, a macro coach, pregnancy macros, breast feeding macros, food sharing with friends and family, and diabetes management tools. 

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