myTAO - Baby & Kids Fashion

Taste for fashion and shopping doesn't wait for the years. This is why Tape à l'Oeil aims to reveal children talents by offering them a look that will fit the youth’s state of mind : refined and bold.


From newborn to teenager, Original kids' parents will find at TAO the perfect outfits to allow them to express their personality starting from the youngest age.
With myTAO app, unlock the potential of your children's wardrobe ! Discover 100% of the pieces sold in store and a lot more ! Access to a huge choice ! Yes, here, we don't have a tiny storage room :)


TAO is also all about creativity and family. The most engaged members of our loyalty programme MyTAO Community collaborate with us on the creation of new collections, and in their testing thanks to  “Family Lab”. 


Since 2015, they have been helping Tape à L'œil to color children's fashion with a unique and lively look.


Wish to make your in-store shopping experience easier? With myTAO app, it has never been easier to shop for the best looks for the trendiest girls and boys! Scan product labels in-store and get access to worn photos of the garment, care tips, manufacturing info, customer reviews…


Through our push notification, receive a preview of pending news, product launches and be the first (or almost ! ) to take advantage of our good deals !
Member of MyTAO Community ? Find your birthday and loyalty vouchers, and use them to pay on our website or app for a seamless experience, whether a store or in the comfort of your home. 


Waiting for your parcel ? Keep track of your order, and stay in touch with your children's future favorite outfit!


Whatever the age of your budding artists, Tape à l'œil will help you create a perfect dressing room  :


- Newborn and baby
Can we design a birth list for your future baby without his or her first TAO clothes? , Onesies, pyjamas, little jumpers or cute booties, a whole baby world is waiting for you in myTAO App to make your little darling a prince or princess . From newborn to 36 months, give your future star a sense of fashion from the very beginning!


- Girl
Baby girl has grown up and is full of energy? Help your daughter spread her wings with our trendy girls' outfit. Trousers, jumpers, dresses, jeans, t-shirts or tank tops…: a style for every season.


- Little boy
Little boy has taken two sizes during the night ?!? Shop our durable and stylish boys' clothing to allow him carry on all his new adventures !!. Hoodie, jeans, trousers, tee-shirt, or a cute shirt to shine during family lunches: all TAO outfits will follow your champion in his world discovery  from 2 to 14 years old!


- Teenage girl
headstrong, and a well-stocked wardrobe: your daughter has all the makings of a grown-up, but Tape à L'Oeil will always be there to continue to dress her in the colors of the latest fashion. All our teenage girl clothes are available from 10 years old to M size, and will dress even the most independent girls in their new experiences.


- Teenage boys
Who said that Tape à L'oeil fit only (little) kids? With clothes for trendy teenage boys  following fashion codes, even the most rebellious little guys from 10 to M size  won't be able to resist our latest collections!


- Kidn's shoes
Our shoes brands: Aigle, Bopy, Cacatoes, Diadora, Geox, Kickers, Lassig, Les Tropeziennes, Meduse, Natural World, New Balance, Panafrica, Robeez and Victoria.


- Games, childcare, cosmetics and more!
Find these brands in store and on our App: Atelier Cigogne, Pandacraft, Play&Go, Poppik, Smoby, Avril, Joone and many others!