Lose It! – Calorie Counter

Lose It! – Calorie Counter

Food Tracker for Weight Loss

App Report, Market and Ranking Data
Free (IAP)
4.8 (644.7K)
United States United States
Food Tracker for Weight Loss
Lose It! is a calorie counting, nutrition tracking, and intermittent fasting tool that helps you ditch the unwanted behaviors that are holding you back from reaching your weight goals.  

Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

• 125+ million pounds of weight lost by our members (and counting!)
• 50+ million searchable items in our comprehensive international food library database
• 50+ million users who have started their weight loss journey with Lose It!
• 25+ macronutrient and health goals to choose from
• 3 days of tracking is all it takes before a user starts to see a result in weight loss

Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity, and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs.

• NEW! Nutrition Strategies - Whether you're a nutrition novice or a macro-tracking expert, we have a nutrition strategy that will meet your needs. Our dietician-curated strategies will support everything from keto to plant-based and more! 
• Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten.
• Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner).
• Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more.
• Milestones - break down your weight loss goal into smaller, more achievable segments  
• Healthy Living Articles - get inspired and stay informed on wellness topics with new content every day. 
• Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more.
• Biggest Food Library Database – 50+ million searchable foods in our international library.
• Intermittent Fasting - set your fasting plan and track your fasts in the same app where you track your food.
• Calorie Scheduling - schedule higher days and lower days so that your plan fits in your lifestyle.
• Meal Planning & Targets – meal targets help you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records.
• Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress.
• Themes – personalize the look and feel of Lose It! with themes that speak to your personality.
• Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself.

Download Lose It! today and join a community of members looking to improve their health and wellness. 

Get started today with Lose It! - Weight Loss That Fits!

Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.


Should you choose to purchase a Premium or Boost subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.

1 Year subscription but still ads non stop

I like the app, once my 1 year subscription ends I will not be renewing. Literally every time I open the app I get a “limited time” pop up giving me a discount for a lifetime subscription. Just way to annoying for something I am paying for.

xgewSat, Apr 20, 2024
United StatesUnited States


i used to love this app!! i used it over others because you could scan barcodes, so why change it so you have to pay for that?

marywhy☆Sat, Apr 20, 2024
United StatesUnited States

7 year user

I m with this app 7 years now! And boy, it helps! Opens your eyes to what you are doing!

olympian 1984Sat, Apr 20, 2024
United StatesUnited States

Fictional people

App starts of and asks gender. Has more than one listed. This shows they cannot possibly be calculating the correct calories needed due to physiological differences.

EricDRichSat, Apr 20, 2024
United StatesUnited States

Excellent tool for enabling accountability and eating discipline

This tool makes it easy to enter and track what you eat by having so many grocery and restaurant brand items already in its databank. I neither like nor dislike the gamification stuff but being able to track weight and body fat trends and see the macronutrients breakdown is motivating

Tim117MSat, Apr 20, 2024
United StatesUnited States

Premium being forced on me

I used to love this app. I’ve been using it for roughly 5 years, and even bought the yearly premium version at one point. Premium literally just expired and now it’s being shoved down my throat. It used to be worth it but now premium includes basic features of the app like scanning foods. Now im just going to delete the app because that’s insanely greedy.

Cat7652Sat, Apr 20, 2024
United StatesUnited States

Require online access to use ⚠️

App is okay. Massive Massive spamming you of ads mid-input ALWAYS pushing you to SUBSCRIBE 🙄

--**Fri, Apr 19, 2024
United StatesUnited States
Download & Revenue
DOWNLOAD 282.6KMar 2024Worldwide
REVENUE$2.4MMar 2024Worldwide
download revenue
Bundle Id
Min Os. Version
Release Date
Fri, Nov 21, 2008
Update Date
Fri, Apr 19, 2024
Content Rating
Has IMessage
Support Watch
Support Siri
File Size
Has Game Center
Family Sharing
Support Passbook
Supported Languages
English, French, German, Japanese, Korean, Portuguese, Chinese, Spanish
Apr 23, 2024
Achieve Your Fitness Goals
Apr 23, 2024
Top Free
Apr 23, 2024
What's New
4 days ago
Lose It! Is the #1 app for improving your health and reaching your goals.

Food Tracking Made Easy
Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy.

A Completely Personalized Program
Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive.

And So Much More
Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard!

With over 50 million users worldwide, we're helping people reach a healthy weight every day. 

Not a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya! Happy Tracking!
Top In-App Purchases



Lose It! Premium Features
Lose It! Premium
Lose It! Premium
Lose It! Premium
Lose It! Premium Lifetime
Lose It! Premium
year of premium features
Lose It! Premium
additional year of premium features
Lose It! Premium Lifetime Subscription (Discounted)

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