Use this augmented-reality (AR) app to explore Pinhook's stable of celebrated bourbon and rye whiskey, and the stories of the up-and-coming thoroughbred racehorses connected to each release. Start by holding the app to the front label of the Pinhook bottle. Based on image recognition, the app identifies the type of whiskey, the season it was released, and the horse it's connected to. And, in turn, it provides information about that expression of Pinhook (e.g. mashbill and tasting notes) and the thoroughbred (e.g. vital stats and racing results) on that particular bottle. In addition, the app provides content about each of the details displayed on the label, providing a deeper look into the traditions and the vocabulary of horse racing and American whiskey. It also helps you discover where to enjoy it nearby.
Crap
Doesn’t work
Clever
This is a really smart branding tactic by Pinhook. I really like being able to view the story behind each of my pinhook bottles and see what thoroughbred they are linked to. I saw some other reviews with AR issues but it appears to work fine for me. However, I would like some more content in the app like maybe the ability to book a tour at Castle & Key or info on future releases. Lots of untapped potential here.
Did not work for me. At all.
Not sure the issue, but scan it label(tried every inch) and literally nothing happened. Not some iPhone newbie here. iOS 15 on iPhone 13. Neat idea. Failed execution.
App is broken
App doesn’t work due to camera not being recognized, so no AR features work. I purchased a single barrel offering and wanted to see the info, but couldn’t.
Black when point to photo
The iPhone camera won’t integrate or open up on the app. Looking forward to a fix, then I’ll re-evaluate.
App is garbage
Lots of bugs all I saw for the update was bug fix after fix and I can’t even use the app properly it will not allow me to look up anything about my bourbon I had just purchased
UPDATE: Can’t get the app to work??
UPDATE: 6/29:After a developer response that they have updated the app I reattempted the AR functionality and it worked as advertised. Very cool and very informative!!! ORIGINAL POST: I’ve been trying to get the app to work with 2 bottles of Bohemian Bourbon to no avail... :-(
Minor bug fixes.
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