Immerse yourself in the world of IWC Schaffhausen like never before. Browse and explore our iconic collections and be the first to try-on the latest watch releases with an exclusive augmented reality (AR) feature. Stay up to date with our brand ambassadors and the latest news from the industry with regular articles and exclusive content or head to the podcast section to listen to inspiring discussions about everything from the history of watchmaking to entrepreneurship to the latest trends. Take some time to unwind in the games section and embark on a journey through time and space with the legendary watchmaker Kurt Klaus or hop in the driver's seat in an action packed arcade racing with Lewis Hamilton and the Mercedes AMG Petronas F1 Team, these and more all on the IWC app. Or simply keep your IWC watch in top condition with step-by-step tips and instructions on cleaning, winding, and more in our How-to section.
App Needs Work
IWC advertises you can configure your own Portugieser, but it’s nowhere to be found in the app. When you click through to the Portugieser site in the app, you either get a blank page or a 404 error. Just seems some proofreading was never done on such a main interface with clients and potential buyers so either it’s not important enough to matter or someone there is lazy.
Jarred Mezias Portugieser
Just picked up the Portugieser iw500710 in Las Vegas and checked out the app to help me get to know the watch and it's setting, this is my first IWC and I love it. Company seems like a true watch connoisseurs brand and is incredibly well crafted!
Limited models to view
I came here to compare models, configure sizes, straps, and case materials. I’m not able to do any of that. And forget about ordering or even booking an appointment with a dealer or boutique. My advice: just use the regular old school website.
Limited value in the VR app
It’s nice to be able to virtually try on a watch, but there is no way to see how the chronograph behaves in the VR app. That matters because I have 3-4 real uses in mind- it’s not a fashion decision.
Arthur
Super👍
MISSING THE MARK
Sneakers, celebrities. Mehhhh!!! Missing the point IWC. Supposedly a watch app and nowhere is mention of Mark XX in app!
Trash over price
Garbage not even worth $ 100 over priced
Minor bug fixes
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