Beautiful Uganda

Beautiful Uganda – Tourism Marketing Campaign
Uganda is gifted with wonderful and great natural resources e.g. rivers, lakes, mountains, flora and fauna, unique wild animals and birds’ species, hospitable people with varied culture and many other features all conducive for tourism. It has an amazing beautiful climate that every tourist would like to enjoy. Until the 1970’s, the tourism industry was doing well and it was the third most important foreign exchange earner for Uganda, registering positive growth rate each year. Uganda was considered the best tourism attraction in the East Africa region.  Winston Churchill, the then Prime Minister of Britain, after touring Africa concluded that Uganda was indeed the “Pearl of Africa.”