User Acquisition

A/B Testing

ASO to Reduce Cost Per Install (CPI)

Some people continue to believe that ASO is solely about keyword optimization. However, remember that all app store traffic leads to your product page, whether through Facebook advertisements, TikTok, influencer marketing, or directly from the stores.

Mobile Ads

Why Utilizing Apple Search Ads is Significant for Boosting Your App

Apple Search Ads is a practical and accessible avenue to increase iOS app downloads and organic ranking. Since it is the only opportunity to advertise programs directly within the Apple App Store, it is an immediate goldmine for boosting brand recognition and downloads

Mobile Ads

The Importance of Utilizing Ad Intelligence for Your Apps

Ad Intelligence Data provides multidimensional granular level views of your and your competitors' ads, comparative pricing, promotions, and product content across all advertising platforms in almost real-time for digital marketing managers, merchandise managers, and ad agencies.

User Acquisition

The Secrets of Mobile App Monetization: How & Why?

Generating revenue is challenging especially in the mobile apps competition. When you provide a service, the other app may be providing a similar service without charging anything. That’s why it’s important to adjust the monetization process with the right strategies.