Since TikTok's launch, gamers have been hooked to it, and the community is now more prominent than ever. Hardcore and casual players often check their TikTok streams to stay updated on their favorite games. With TikTok Ads Manager, an excellent opportunity for app install campaigns arise; you can connect with them.
TikTok Ads allows you to create video advertising quickly, select your price range, and precisely target your audience. Try to make some noise, so you can increase downloads and encourage in-app purchases. The platform is also easy to use, making it perfect for anything from creating video commercials to defining campaign parameters.
The engaging short video format of TikTok is best suited for presenting gameplay highlights, delightful victories, and funny facepalm failures. Players demonstrate their insane skills, perform song and dance routines to the game's theme music, and even dress up as their favorite characters.
Mobile gamers converge on their TikTok feeds to share their passion for all things gaming and to exhibit their creativity. This is where your product can engage with your target user directly in the palm of their hand.
What does TikTok really have?
TikTok, with over 800 million active users, provides a large potential market for your mobile game. According to the Influencer Marketing Hub research, customers spent $535 million in Q2 2021 alone on their TikTok app. TikTok's core users are Gen Z; around 43% of TikTok's global audience is between the ages of 18 and 24. Furthermore, this social media platform is accessible in over 150 countries.
TikTok advertising can direct people to your website, an app store page, or promote your hashtag challenge on the platform. Ads may target your audience, ensuring that your mobile game reaches the correct individuals. Furthermore, advertisements are pretty inexpensive. So, if you're searching for a low-cost option to reach a larger audience for your mobile game, TikTok is worth a look.
An overview of a successful TikTok Ad
Sense: The ads that don't appear like ads on TikTok are the most popular. In other words, you will get increased interaction the more your advertisement mimics a user-generated TikTok video.
Length: TikTok users check through their feeds quickly, so you must impress their eyes immediately. Keep your advertisement concise, appealing, and straightforward.
Visuals: TikTok is a visual medium; thus, it's crucial to incorporate eye-catching graphics in your marketing. It might also combine other visually compelling content that would draw viewers' attention, such as actual gameplay footage from your game.
Language: Your message must be engaging. So, speak in a tone that will persuade them to download and play your game. Make sure to draw attention to your game's significant benefits and features.
Call-to-action: Make sure your advertisement has a captivating call to action that clearly states what you want users to do (e.g., "download now" or "play now").
Advice to Maximize the Performance of TikTok Ads
Focus your ad on the correct audience: Before implementing a TikTok ad campaign, analyze your mobile game audience. Ensure that you are targeting those likely to be interested in your game.
Directly interact with TikTok influencers: Find TikTok influencers who have the exact audience you want to reach. You can find out how they communicate with their community and which TikTok content performs the best. You can also collaborate with them to try to promote your mobile game through them.
Utilize Hashtags: According to Business Insider, almost half of Gen Z searches on TikTok rather than Google. Don't miss out on the chance to be recognized by utilizing popular hashtags.
Keep track of your results and make adjustments to your ad as needed:
- Keep track of how many people saw and interacted with your ad.
- Don't delay implementing improvements to your marketing campaigns for too long.
- If you are dissatisfied with the results, experiment with different settings or creatives.
Advantages of TikTok Ads for your Mobile Game
TikTok videos are simple to make: Creating TikTok advertisements is reasonably easy and quick. It requires no particular abilities or knowledge. TikTok's internal tools let you develop ads matching user-generated content style, supporting you in being spotted. Generate a creative idea and automate its execution.
TikTok ads can reach a broad audience: Because TikTok has such a massive user base, you can be confident that your ad will receive great impressions. Furthermore, if your advertisements are unique and appealing, you may attract many new players to your game.
TikTok advertising provides for precise targeting: TikTok gives many targeting options that allow you to directly target individuals you believe will be most interested in your game. You can ensure your advertisement reaches the intended audience without getting lost in the shuffle.
TikTok advertisements are comparatively inexpensive: TikTok ads are affordable compared to other forms of advertising, such as TV or print ads. When the average cost-per-click on the most well-known social media sites is reached, it is revealed that the TikTok ad costs only $1.00 per click.