With the ubiquity of smartphones, people are spending more and more time in the digital world. In fact, according to a recent study by Statista, an online statistics portal, smartphone users spend an average of 4 hours and 12 minutes every day using their phones.
This means that your app is competing for attention with other apps in a cluttered marketplace. It's important to give your app a fighting chance for success! As we all know, there are two main marketplaces for apps, Google Play and Apple Appstore, and this time we focused on Google Play Store Optimization. It’s getting challenging day by day to stay ahead of the competition but of course, not impossible. Nobody wants to step into this new age without knowing the rules. That’s why we’ve compiled a list of hacks that will make Google Play Optimization for Mobile Apps a breeze.
- Keep your mobile app name short and unique. Avoid using words that have a high frequency in the English language, as this will cause your app to have a low search engine ranking. Instead, use a unique word or phrase that also describes the app's features.
- Keep your screenshots minimal and novel. There is no need to show too much information in one screenshot; people like to discover things on their own. Showing them how to use an app isn't necessary either; the best way to do this is through video tutorials or instructions within the app itself!
- Choose your keywords wisely and don't repeat them too often if you want better visibility on Google Play Optimization for Mobile Apps. You can find out which keywords work best by analyzing keyword potential and competition with Google's Keyword tool.
- Add promo videos are a great way to catch users’ attention in the first place and direct them to download your app. It’s one of the most effective elements of a product page and definitely is a must! By adding engaging app preview videos, you can showcase your product, attract users and increase conversion rates.
- Include keywords into your long description to rank higher. Since Google Play scans the description to see if there are relevant keywords or terms. So that’s why including keywords have a major effect on your search results.
Choose Your Keywords Wisely
A lot of people think that keywords are the most important part of Google Play Optimization for Mobile Apps. It's true that choosing the right keywords can be a big help, but they're not everything. If you want to get your app higher on Google Play Optimization for Mobile Apps, start by analyzing keyword potential and competition with Google's Keyword Tool.
The tool will give you an idea of what kind of keywords are being searched for on Google Play Optimization for Mobile Apps. You'll also see how competitive these words are - meaning how difficult it is to rank well for them. The more potential a keyword has, the easier it should be to rank high in search results. Of course, all this information should be taken with a grain of salt. It's just one piece of the puzzle, but other things like app quality and design can be just as important!
A/B testing is a great way to find out which versions of content work best. This method helps you determine which version of your site or app will bring in the most customers and generate more conversions.
There are many different ways to do A/B testing, but one of the easiest and least expensive is through Google Optimize. To get started with Google Optimize, head over to g.co/optimize and create an account!
To put the final touches on the Google Play Optimization process, it’s crucial to A/B test your app. This will help you see which areas need to be improved and which ones are working well. This process can be tedious, but it’s worth the effort. The most important part of any optimization process is choosing your keywords wisely. If you make a mistake, it could lead to a lower ranking or even worse, no ranking at all. With that in mind, it’s important to get professional help with this step if you aren’t sure how to choose the best keywords for your app.
The importance of A/B testing cannot be stressed enough. It helps you see what works and what doesn’t and will help you understand how your users use your app. This is a crucial step in optimizing for Google Play and will help you get the best ranking possible on the search engine results page.
You can design your perfect app and follow all the best practices when it comes to Google Play optimization, but if your competition is better than you when it comes to getting better rankings in search engine results, you still might lose out