Creating apps and getting into the app world is so popular these days. Most developers want to be in this business and learn and apply the basics. That's why here is much more competitive, and every day newcomers join. If you want to manifest yourself beyond the basics, this article perfectly fits you! Because ASO is much deeper and waiting for you to explore. When you figure out these hits step by step, your visibility will be higher.
Let's get into tips and see how it goes!
1. Promote in App Purchase
This one is fairly easy. Apple greatly appreciates it when apps make use of the capabilities that the App Store has to offer. The capability to emphasize an in-app purchase is one such function. Apple's search system appears to favor apps that encourage in-app purchases.
I've seen several instances where apps that do this are ranked higher than they would otherwise be.
Additionally, sponsored in-app purchases move competing apps down the list of results, increasing the visibility of your app.
2. Implement in App- Events
Running an app event is getting special treatment in the App store, like promoting in-app purchases. Apple's algorithm cares about event factors for increasing visibility. Creating an event might take an effort, but on the other hand, you will get rewarded by Apple; also, it does not have to be totally professional.
3. Apple Game Center
This way can be more complex than promoting in-app purchases or in-app events. Normally you can choose your best keywords and get the best performance you'll have. But in Game Center, you can reach much better results. You pick the keywords that do not provide one hundred percent effective ratings and leave it to Game Center because it will be boosting accordingly due to the algorithm.
The quality of results depends on your competitors. You can try every keyword which will be useful and higher your rank.
4. Currency in App Optimization
The algorithm tests the keywords which are most relevant to apps and determines the popularity of keywords. Another effective thing besides keywords to determine the ratings is the popularity of "currency."
5. On Google Play, Reviews are important
On the Google Play algorithm, count on your app's reviews in spite of the App Store, identify the used keywords, and rank your app accordingly; you should be careful about this.
Why should you be careful? Because data can not be correct according to the reviews. This can be fake, and the results will not be worth calculating. Also, If Google Play tracks fake reviews, the app will be banned from the store.
With your review report, you can easily track your reviews and also your competitors' review data. You can track your keywords and which one should be used or which one is not.
6. Keyword Placement
It matters where your keywords are placed in the title, subtitle, and keyword list (or long description if you're using Google Play).
For shorter pieces of metadata, like the name and subtitle, the algorithm reads from left to right, while for the lengthy description on Google Play, it reads from top to bottom. Then it gives each word it reads a weight, giving the words it reads first the most weight.
As a result, the keyword you're aiming to target should appear as early as possible in the name of the app. The app's subtitle, short description, and lengthy description all follow the same format.
7. Use together Multi-Keywords
It is not only about the right placement of the keywords. You should also take care of them properly.
When you optimize multi-words, you should try to keep them together; if you do not, it can lower your ranks. The algorithm can make that irrelevant.
Also, there is one more possibility that the algorithm can reverse keywords. For example, if you optimized a pet shop with splitting, the algorithm can consider it a shop pet, and these two do not have the same meaning.
8. Take the Keywords Opportunities
These will be the most useful hits!
If you proceed with the most searched keywords, you increase your competitors accordingly because more searches mean more competitors directly.
You should catch the keyword opportunities. But what are the keyword opportunities? Search for instances where all, or the majority of, the top results don't include the entire term, not split, in the name by using Keyword Inspector with a combination of Competitor Keywords and Related Keywords.
9. Keep up with the Algorithm!
The algorithm sees not only your app but you and your competitors all together. You should manage your analysis or optimization according to this case. The algorithm works for the user, which means it creates a search result with the most relevant keywords according to the user's needs, not a developer's.
You should draw a business path as what ASO thinks.